So if there is one thing I can attribute to having any amount of success in this world, it is from the people I have met.
90% of all work that gets done is a direct result of who you know. What I mean by that is: you may have an idea; be it a great one ore a mediocre one, and you pitch it to somebody that believes in either you or that idea. When you do that, they may mention it to their friends. Unbeknownst to you, those friends happen to be venture capitalists, technologists, and reporters. Now you have the ear of people of consequence.
You will never know if the person you just met will change the course if your future. So treat everyone kindly. Know what will get you seen. Have an elevator pitch. Know how to make introductions and cold contacts. Most importantly: Be nice!
So I'll show you exactly how I've managed to get people in touch with one another and how I've managed to pull some strings here and there to get things done.
First: Take Inventory.
Think of everyone you have connections to.
- What groups are you involved with?
- Who have you meet at seminars, events, or gatherings?
- Who have you worked for?
- Who do you know that is within two degrees of separation?
- Who are your social media contacts?
Write all of these people down on a list, preferably with their contact information. Keep a running log of who all you know. I ended up finding out that I am 2 degrees of separation from Brad Feld, Peter Thiel, Gov. Hickenlooper, and Sean Connery. My point from this being: just keep in mind who you already know. Most of the time it is far easier to reach out to somebody that you could use the help from if you already know somebody to make an introduction between the two of you. Collect an eclectic mix of friends.
Second: Know why you want to get in touch with people.
Develop your elevator pitch.
- What are you trying to do?
- Who is your target audience?
- WHY should they care?
- How are you unique?
- Keep it simple.
- Keep it short.
- Be prepared for questions.
I recommend having a brutally honest friend. Actually, for every entrepreneur, I throughly believe that it is imperative to have at least 5 friends that can completely disregard your feelings for a moment in order to give you proper advice. Find them, and pitch your idea to them.
Do NOT go to an investor and give them a 7 min long explanation detailing your life's works whilst saying nothing substantive. Be concise. Be clear. Be succinct. And always remember that brevity is the heart of wit. If you can be comfortable explaining what you do to your grandma, then you probably have a good pitch (unless your grandma worked for NASA, then she doesn't count).
Third: Who can help you with that?
Start head hunting.
Once you know what, exactly, you are trying to do with your elevator pitch, figure out who might be interested in helping you out with it in any relevant capacity. How would you find them though?
- Look at your inventory list. Who works in the field closest to the one you are interested in?
- Think of what you need to achieve your goals. Money? Think of investors that look to work in your field. Space? Look for co-working places that have owners that are tied to your interests. Be creative and you will be warmly rewarded.
- Keep an eye open to multiple sources. Ask around to see if any of your friends know anybody of interest. Watch for interviews with people on your topics. Look for authors that have written on your area of interest.
- KEEP TRACK OF CONTACTS. What I mean by this is simple: look up mind mapping. Make a mind map of all of your contacts. relate them back to how you met them and who ele they know or what companies or organizations they are involved with. A little organization goes a very long way.
The more people you reach out to to see who they know, the more likely you are to be able to run in to somebody that knows or is interested in helping you out. There is nothing wrong with having a ridiculously long contact list, because even if you do not need somebody's help right now, you will never know if you will on your next endeavor. So know what each of them do and how they are available to help.
Fourth: Who can you introduce to others to help them?
Become important to others.
By this time, your contact list should be getting pretty large. This is an opportunt time to increase your value to those around you. If you are the one with the connections, then you are the one with the power to start getting things done. I will note this is optional, but HIGHLY recommended.
- Ask people what they are involved with and how THEY need help.
- Read up on Game Theory, and the mathematics of kindness. Help people get connected and they will want to thank you.
- Look for ways to always be meeting new people and get them in touch with one of your other contacts as soon as you meet them.
An example of an an introduction:
Oh, hey Sam! How is your band going? I heard you are finishing up some songs for the Battle of the Bands Competition. I actually wanted to get you in touch with Jessica and Scotty.
Jess, Scotty; this is Sam. He is the bassist for an awesome band that's just getting started. They are getting a ton of attention in their hometown and winning competitions like crazy!
Jess is a bar owner that I am hosting a networking party at. I am looking for a band to play for the event.
Scotty is a DJ at a pirate radio station and a co-director with me at our hackerspace. He is working with Doomed Records and they are looking to get some new artists out.
Scotty: "Oh hey, I also know of a kid whois doing game design. He is looking for some people to do scores for the music on it."
This is how those conversations usually go. You get the ball rolling. You don't have to be the center of attention. Just check back up with them later and the next day ask your respective friends if anything came of their meeting. They will thank you profusely and say "yes" in 90% of the situations.
Fifth: How to make an effective cold contact.
When you have to go for the shot in the dark and put yourself out there.
There are a million and one ways to do this. You just have to be gutsy about doing this. And tactful. Tact will go miles with respectable people you've only just met. There are a few of the places I have had luck meeting interesting people at.
- Blog posts
- Social media posts
- Emailing CEOs, Authors, Reporters, Techs, and everyone else you can think of
- Chatting with someone at a cafe, library, co-working space, etc.
- Talk with a speaker after an event.
In every cold contact: shorten up your elevator pitch to about 1/3 of the length. Tell the person who you are, and why you are interested in who they are. If you were like me, and only a 16 year old girl cold-emailing a CEO of a tech company to talk about nuclear energy, then show your knowledge without gloating, and leave out some of the personal details.
Finally: Touch base and keep in contact!
Don't drop the ball on your contacts.
Touch base a week after first contact. ALWAYS reconnect. They will be impressed and will remember you. Mention how you met and what you talked about.
And don't be annoying by emailing them every day for a week. Respect their time. Thank them for speaking with you. Cut to the chase and be somewhat persistent.
I had made contact with the CEO 11 months prior to when I started getting regular responses back. His company was dealing with securing investors. My contact was obviously not top priority. However, reaching out almost a year later saying I was still untested has done wonders. I'm going to start developing with them in the next couple of months.
And one last thought: never rule anybody out because they may have surprising connections. Don't burn bridges when you leave anything because that effectively creates dead ends. You want as many possible routes of communication as possible. If the NSA is right and every human in the world is only 6.4 degrees of separation from one another, start teaching out now!
Happy networking!
P.s. If you are a company and want help contacting anybody: I am more than willing to help you out with a nominal (or nonexistent) finder's fee. I can give many examples of people I've helped so far.
Happy (Network) Hacking!